Climate of Our Future

Ecologic is an Oakland based start-up that has developed a first-of-its kind, sustainable packaging solution designed to solve one of the biggest environmental problems today: the manufacturing and consumption of plastic bottles and plastic coated milk and juice cartons. Packaging is one of the largest contributors to greenhouse gases, landfill waste and non-renewable resource consumption.

Ecologic?s packaging solution is launching at a time when manufacturers, brands and consumers are seeking more sustainable alternatives to rigid plastic bottles and plastic coated milk and juice cartons. Ecologic?s proprietary packaging uses molded fiber technology and pouching to manufacture elegant bottles in a variety of shapes and sizes. No plastic coatings and an exterior shell that is made from 100% recycled paper makes the ecologic bottle exterior compostable, recyclable and biodegradable.

Ecologic?s green packaging solution will first focus on brands in the milk, juice, wine, laundry, and home cleaning categories, and will eventually be rolled out to other liquid products.

In a partnership with Straus Family Creamery and Whole Foods Market, Ecologic will test Straus milk in its new bottle in Whole Foods? Oakland store January 21, 2010, and will expand to several other San Francisco Bay Area locations. Straus Family Creamery, based in Marshall, California, is one of the nation?s most respected organic dairies, known for its strong environmental stewardship and loyal consumer base.

For more information on Ecologic Brands, visit www.ecologicbrands.com.

Quote from Julie:
“Despite a growing awareness, consumers have little choice when it comes to how their products are packaged. It?s time for a change, and time to finally give consumers better packaging options. Ecologic offers consumers a smartly designed bottle that maximizes recycled materials, can be composted or re-recycled, and is easier to grip and pour. It is a more sustainable alternative to plastic bottles and laminated milk and juice cartons. Ecologic is born out of my vision to ?think outside the bottle? and to create packaging that the earth [and people] can live with.”